The core business of the company is provision of Marketing Research, IT support and Consulting Services to pharmaceutical and biotech companies. This is inclusive but not limited to conducting a detailed market research, development of marketing plans and strategies depending on the clients goals and market characteristics, conducting feasibility studies and other services including support and methods for their production, design or delivery. ABR ITEC provides advice, guidance and operational assistance to client companies to achieve competitive advantage in the market place and come out with results that assist in marketing and sales boosting. This involves knowing the specifications of the specific product or technology that the client firm is selling to the market, knowing products of the rivals, advertising strategies required, price that the customer is willing to pay and determination of the optimum market price in the field of information technology. The company will consult its clients in life-cycle marketing, including launch, transition, and end-of-life, through direct sales and indirect channels, using direct marketing and seminars. We start every engagement by seeking to gain a clear understanding of the problem the client is trying to solve. Our company offers consulting services to the companies from the IT sector on creation of product collaterals and content that effectively communicate product strategy and offer marketing management of various projects and specific pharma IT resources. The research and support conducted by our company will generate solutions and then determine which technological capabilities, systems and support you need, to achieve and materialize planned performance goals. We work closely with you to modernizing your IT capabilities, including your systems architecture, operating model and cost structure, so your company is ready to pursue a successful future.